WWE and UFC will combine to form $21.4bn sports entertainment company
by Associated Press from US news | The Guardian on (#6AEC1)
- Endeavor Group Holdings will take 51% controlling interest
- Speculation had swirled that WWE was up for sale
WWE and the company that runs Ultimate Fighting Championship will combine to create a $21.4bn sports entertainment company.
A new publicly traded company will be formed that encompasses the UFC and WWE brands, with Endeavor Group Holdings Inc - the current owner of the UFC - taking a 51% controlling interest in the new company. Existing WWE shareholders will hold a 49% stake.
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