HBO Max To Be Renamed 'Max' With Addition of Discovery+ Content, Launch Date and Pricing Revealed

It's not HBO Max -- soon it's just going to be Max. From a report: Warner Bros. Discovery officially announced Max as the new name of its flagship streamer, lopping off the HBO part of the name as it mixes in a big bucket of new content from Discovery+ and other new original series. The company announced the name change at a press event Wednesday, where it also revealed a slate of upcoming projects. The rebuilt Max (on the web at max.com) is set to launch first in the U.S. on May 23, featuring what the company promises will be an average of more than 40 new titles and TV show seasons every month. "Max is the one to watch," WBD CEO David Zaslav said on stage at the event, featuring thousands of shows and movies on the service for every member of the household. According to the service's website, Max will be available in three different versions. The first two plans align with the existing HBO Max pricing, and WBD said current HBO Max customers will not see their pricing change (for now) when the new service debuts. The third tier, "Max Ultimate," expands to up to four streams and includes 4K content. The trio of options are:Max Ad-Lite ($9.99/month or $99.99/year): Two concurrent streams, 1080p HD resolution, no offline downloads, 5.1 surround sound qualityMax Ad Free ($15.99/month or $149.99/year): Two concurrent streams, 1080p HD, up to 30 offline downloads, 5.1 surround sound qualityMax Ultimate Ad Free ($19.99/month or $199.99/year): Four concurrent streams, up to 4K Ultra HD resolution, 100 offline downloads, Dolby Atmos sound quality

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