Windows 11 Start Menu Ads Look Set To Get Even Worse

Microsoft is heading further down the path of advertising its own services in Windows 11, with different ads now popping up in the Start menu. From a report: To be precise, this is Windows 11 preview build 23435, which was just released to the Dev channel. As Microsoft puts it: "We are continuing the exploration of badging on the Start menu with several new treatments for users logging in with local user accounts to highlight the benefits of signing in with a Microsoft account (MSA)." So, the translation of this is that 'badging' is essentially advertising ('badgering' would perhaps be more accurate), and it's something we've recently seen with Windows 11 urging users to perform a cloud backup (in OneDrive). In this new preview build, the prodding stick is being employed to nudge those who haven't enlisted for a Microsoft Account (who remain using a local account) into signing up for an MSA. Compared to the previous cloud backup prompt on the Start menu, it's even clearer that this is advertising because it's fully selling the benefits of having a Microsoft account. For example, Microsoft tells you how hooking your Windows 11 installation into an MSA will ensure that your PC is kept backed up and more secure, or that it'll keep your settings synced across multiple devices.

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