'Delete Act' Seeks To Give Californians More Power To Block Data Tracking

On Tuesday, the Senate Judiciary Committee in Sacramento is expected to consider a new bill called "The Delete Act," or SB 362, which aims to give Californians the power to block data tracking. "The onus is on individuals to try to protect their data from an estimated 2,000-4,000 data brokers worldwide -- many of which have no other relationship with consumers beyond the trade in their data," reports KQED. "This lucrative trade is also known as surveillance advertising, or the 'ad tech' industry." From the report: EFF supports The Delete Act, or SB 362, by state Sen. Josh Becker, who represents the Peninsula. "I want to be able to hit that delete button and delete my personal information, delete the ability of these data brokers to collect and track me," said Becker, of his second attempt to pass such a bill. "These data brokers are out there analyzing, selling personal information. You know, this is a way to put a stop to it." Tracy Rosenberg, a data privacy advocate with Media Alliance and Oakland Privacy, said she anticipates a lot of pushback from tech companies, because "making [the Delete Act] workable probably destroys their businesses as most of us, by now, don't really see the value in the aggregating and sale of our data on the open market by third parties... "It is a pretty basic-level philosophical battle about whether your personal information is, in fact, yours to share as you see appropriate and when it is personally beneficial to you, or whether it is property to be bought and sold," Rosenberg said.

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