Article 6BC24 How does the coronation look from the US? Like the final straw for Brand Britain | Arwa Mahdawi

How does the coronation look from the US? Like the final straw for Brand Britain | Arwa Mahdawi

by
Arwa Mahdawi
from US news | The Guardian on (#6BC24)

Stateside obsession with the Windsors appears to have peaked with Harry and Meghan's Oprah interview. Now there is little but apathy towards King Charles

Hello from Philadelphia where the excited natives are counting down the days until Charles III's coronation. Anticipation fills the air and there is royal swag everywhere: the shops are overflowing with coronation-themed trinkets. There isn't a single American in this city that isn't tingling with excitement about Britain's new king and his glorious crown.

I'm joking, of course: from what I can see from my little perch, the US is mostly ignoring the pageantry taking place across the Atlantic. It wasn't like this for Queen Elizabeth II: her coronation reportedly created a television broadcasting battleground" in the US and 85 million Americans watched recordings of the highlights. Queen Victoria's coronation was also a transatlantic crowd-pleaser: according to a dispatch in The United States Magazine and Democratic Review, a prominent political magazine from the time, the US was infected by Victoria Fever" and Queen-mania" back in 1838. A writer, going by the initials ADF, spent a day in Philadelphia - the birthplace of America" - and declared the city so smitten with the new Queen that it should be renamed Victoria-delphia". Everywhere you went, ADF said, there was Victoria-related merch. There were hairbrushes with her picture on, Victoria-themed soap and gloves - even Victoria riding whips. I have thoroughly examined every grocery store in my corner of Philadelphia and I can assure you that there isn't a single Charles-themed riding whip to be found. There isn't even a can of beans with his face on.

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