Hot air: five climate myths pushed by the US beef industry

These are the arguments spun by big beef titans to persuade consumers that meat eating has negligible impact on the planet

It's a hard, unpalatable, disorienting truth: if we're serious about avoiding the worst scenarios of the climate crisis, people - particularly those who live in wealthier nations - need to consume fewer animal products.

But for the corporate titans who stand atop the nearly trillion-dollar global meat industry, this modest change represents an existential threat, which is why they're spinning the truth about the full climate impacts of animal agriculture.