Amazon To License Original Content To Other Media Companies

Amazon has launched a new unit, Amazon MGM Studios Distribution, that will allow the company to license Amazon Originals and other titles to third-party media companies, including streaming services and cable TV. TechCrunch reports: For the first time, titles such as aoeThe Marvelous Mrs. Maisel," "Borat Subsequent Moviefilm," "Coming 2 America," "Goliath," "Hunters," "The Tender Bar," "The Tomorrow War," "The Voyeurs" and "Without Remorse," among others, will be sold to other media outlets following their initial run on Prime Video. While the company has distributed shows before, this new venture will be on a much larger scale. Plus, Amazon Originals are mainly exclusive to Prime Video, making it an enticing sale for companies looking to have popular titles on their platforms. The launch of Amazon MGM Studios Distribution will also allow the company to handle sales of MGM-owned franchises James Bond, Rocky and Creed, as well as "The Handmaid's Tale," "Fargo" and "Vikings." Last year, Amazon acquired MGM for $8.5 billion, giving the company access to more than 4,000 films and 17,000 TV series. [...] According to Chris Ottinger, who will lead Amazon MGM Studios Distribution, the unit will offer flexible bundles, reported Deadline, so sellers can create bundled content packages that work for them. This strategy will likely allow the company to stand out from competitors.

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