Radio 4 flagship Today loses 800,000 listeners in a year to podcasts and rivals
by Jim Waterson Media editor from on (#6BSD3)
BBC claims online listening increase offsets live decline, while Rajar figures show Greatest Hits and LBC gaining audience
Radio 4's Today Programme has lost 800,000 listeners in the past year as they switched to podcasts and rival talk radio shows.
The agenda-setting breakfast discussion programme has been trying to reinvent itself in recent months, adopting a more informal tone for parts of the show. It has also had to deal with Rishi Sunak's government cutting access to government ministers as part of a deliberate communication strategy.
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