NBA executive says LeBron's retirement talk was to 'control the narrative' | THE HERD

The biggest story of the week, in the NBA and arguably sports news is LeBron James speculating on retirement. One thought is that the King is legitimately thinking of calling it a career but others are suggesting he brought it up to change the subject away from the Los Angeles Lakers sweep. One NBA executive believes that the LeBron retirement talk was 'to control the narrative' after the disappointing sweep. Colin Cowherd dives into LeBron's comments.