Studio Ghibli to release Hayao Miyazaki’s final film with no trailers or promotion

The director and veteran of Studio Ghibli plans to retire after the release of How Do You Live? which will forego trailers and marketing ahead of its Japanese release next month

Hayao Miyazaki's next and apparently final film will be released with no trailer, marketing or other new promotional materials, it has been revealed.

In an interview with Japanese magazine Bungei Shunju, translated by the Hollywood Reporter, producer Toshio Suzuki said the film, titled How Do You Live?, would be released with no trailers or TV commercials at all ... no newspaper ads either." He added: Deep down, I think this is what moviegoers latently desire."