As a martial arts veteran, I know Zuckerberg could take Musk in a fight. But what a waste of energy! | Joel Snape

Meta and Twitter's bosses are squaring up online. But while they bang on about cage fights, the world is burning

Are Elon Musk and Mark Zuckerberg going to have a cage fight? Of course they aren't. In case you missed this story, Zuckerberg's company, Meta, recently released plans for a Twitter-like app; Musk responded to tweets about it by saying that he was up for a cage fight" with the Facebook founder; Zuck shot back with a meme that only Ultimate Fighting Championship fans will actually get; and the world continues to turn/get hotter. The only thing you really need to understand about this affair is that two men who shouldn't have GSOH anywhere near their potential dating profile tried to make some funnies, and everyone else joined in the battle royale for attention. Did I mention that it's really hot outside?

Anyway. On the surface, this story probably reflects better on Zuck than Musk: the former, after all, actually practises mixed martial arts (MMA), and recently competed in a Brazilian jiu-jitsu tournament where he won a brace of medals. As a two-decade BJJ bro with a handful of amateur MMA fights under my own (black) belt, I know how difficult that is. Even if you're hiring the best coaches in the world, you still have to do the work to get better, and there is (I'm assuming) no level of wealth that makes it feel better when another man grinds his shoulder into your face.