NewCo is a perfect nondescript moniker for the PGA Tour-LIV partnership
by Sean Beckwith from Deadspin > Sports News Without Fear, Favor or Compromise on (#6CH7S)
If you were looking for evidence of the PGA Tour's reluctance to partner with the Saudi Arabia Public Investment Fund, just take a gander at the new name of the proposed new company. May I present to you: NewCo. It's as if one, if not all sides, said Let's get this over" before hashing out the details in all of five...