Why influencers love a free trip — even a controversial one from Shein
by Mia Sato from The Verge - All Posts on (#6CM2R)
Photo by Xavi Torrent / Getty Images Thousands of influencers post content online with one goal: getting a brand deal. It's affirmation that they've made it" as an influencer, that they're interesting enough to be paid to post, and that content creation could be a job. It's usually a good thing - until, of course, it blows up in your face.
It's not clear to me why anyone involved in Shein's recent PR campaign thought it was a good idea to send influencers on a free trip to try to beat the labor exploitation accusations that plague the company. There's an unseriousness to sponsored content - the cheery, upbeat music, the approval process videos go through before they can be posted - that makes it an insufficient response to workers who say they're subjected to illegally...