The FTC wants to put a ban on fake reviews
by Emma Roth from The Verge - All Posts on (#6CMBM)
Illustration by Alex Castro / The Verge If you, too, are so very tired of not knowing which reviews to trust on the internet, we may eventually get some peace of mind. That's because the Federal Trade Commission now wants to penalize companies for engaging in shady review practices. Under the terms of a new rule proposed by the FTC, businesses could face fines for buying fake reviews - to the tune of up to $50,000 for each time a customer sees one.
You know those one-line reviews on Amazon listings that don't quite seem legitimate? Like the ones that rate a product five stars and say something incredibly vague, like This is such a great item," without expanding on any specifics? Well, that's just one type of fake feedback that the FTC wants to crack down on.
The FTC's...