Beware the ‘beige-fluencers’, cheerleaders for a life of no surprises | Sarah Manavis

Light a candle, wear matching pyjamas, go to bed early. Why has tedium become an aspiration for so many young people?

In sections of the internet populated by under-30s, one piece of advice has become common: romanticise your life. Take the good things you have and view them more positively - while also, at the same time, making changes to your living situation that will get you closer to the life of your dreams.

On Instagram, you will find millions of posts from (mostly) young women saying how all their problems were solved by following this guidance. On TikTok, videos on the subject have more than 1.4bn views. In these clips, though, you won't find advice on how to live a life that is exciting and fulfilling, or punctuated by surprise, newness and glamour. Instead, you will find millions of young people describing an ideal life that is overwhelmingly dull, fundamentally rooted in living each day the same, and following a narrow, regimented routine.

Sarah Manavis is a US writer covering technology, culture, and society