Nintendo's CEO Says its Online Accounts Key To Its Next Console Transition

At Nintendo's 83rd annual shareholders meeting last week, president and CEO Shuntaro Furukawa said the company is hoping for a smooth transition from the Switch to its unannounced next game console, pointing to Nintendo Accounts as being key to the generational hand-off. From a report: Nintendo has pointed to its accounts as being integral to future business in the past, as in the Nintendo Account segment of a special report it released at the end of 2021. In response to an investor asking if the company has any specific measures in place to make the leap to a Switch successor, Furukawa pointed to the difficulty of switching customers from one console to the next, saying in the past, the company had to rebuild a relationship with its customers each time. Furukawa noted that the more than 290 million Nintendo Accounts are cross-platform and can be used with console games as well as mobile apps. To close out his answer, he said that while moving onto the company's yet-unannounced next-generation console, Nintendo would do its best to make the transition smooth for customers.

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