You Should Take Advantage of Best Buy's Prime Day Competition Sale

In an effort to live up to its ambitious name, retailer Best Buy is going head-to-head against Amazon Prime Day with its own summertime promotion. Black Friday in July" begins on Monday, July 15 and continues through July 17.

Unlike Prime Day, Black Friday in July does not require a membership to a loyalty program. Anyone can visit a Best Buy store, its website, or its app for deals on computers, TVs, and appliances. But if you do decide to join the any of the company's three My Best Buy programs, you'll have access to additional members-only special offers, deeper discounts on some items, and a $50 bonus reward when you spend $500 or more.

The Best of Best Buy's Black Friday in July" deals

Best Buy's more specialized offerings are an interesting contrast to Amazon's we sell literally everything" vibe, but it really comes down to the prices. To give you an idea of how far Best Buy is slashing the costs of its inventory, here are some of the deals that are live right now:

Dell Inspiron 15" Touch Screen Laptop $349.99 at Best Buy $629.99 Save $280.00 Get Deal Get Deal $349.99 at Best Buy $629.99 Save $280.00 Asus TUF Gaming A16 Ryzen 16" Laptop $679.99 at Best Buy $1,099.99 Save $420.00 Get Deal Get Deal $679.99 at Best Buy $1,099.99 Save $420.00 TCL 55" 4K QLED HDR Smart TV $229.99 at Best Buy $449.99 Save $220.00 Get Deal Get Deal $229.99 at Best Buy $449.99 Save $220.00 LG Convection Range $1,299.99 at Best Buy $2,099.99 Save $800.00 Get Deal Get Deal $1,299.99 at Best Buy $2,099.99 Save $800.00 Meta Quest 3 $429.99 at Best Buy $499.99 Save $70.00 Get Deal Get Deal $429.99 at Best Buy $499.99 Save $70.00 Apple AirPods Pro (2nd Generation) With MagSafe Charging Case (USBC) $189.99 at Best Buy $249.99 Save $60.00 Get Deal Get Deal $189.99 at Best Buy $249.99 Save $60.00 Razer PC Gaming Speakers with Wireless Subwoofer $299.99 at Best Buy $449.99 Save $150.00 Get Deal Get Deal $299.99 at Best Buy $449.99 Save $150.00 GoPro - HERO12 Black Action Camera - Black $299.99 at Best Buy $399.99 Save $100.00 Get Deal Get Deal $299.99 at Best Buy $399.99 Save $100.00 Segway Ninebot F35 Electric Scooter $499.99 at Best Buy $699.99 Save $200.00 Get Deal Get Deal $499.99 at Best Buy $699.99 Save $200.00

This is shaping up to be a pretty great week for tech sales-to keep up with all the bargains coming at ya from Amazon, Best Buy, Target, and more, keep your browser pinned at Lifehacker's Prime Day hub.