Tumblr says it’s going to ‘fix’ its ‘core experience’ to appeal to new users

Illustration: The Verge

Tumblr's staff blog has posted a long update on the future of the platform, alluding to coming changes that include redesigning its reply and reblog features. The goal, according to Tumblr staff, is to make Tumblr less intimidating - implicitly at a time when it could attract users disillusioned with platforms like Reddit and Twitter.

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience," says the post (emphasis in...

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