Google Play Changes Policy on Tokenized Digital Assets, Allowing NFTs in Apps and Games

Google Play announced a major shift in policy today, allowing developers to incorporate digital assets such as non-fungible tokens (NFTs) into their apps and games in the store. From a report: Companies that decide to offer the ability to buy, sell or earn tokenized assets will be required to make it clear in the Play Console that there are blockchain-based elements in the app. In a blog post shared with CoinDesk, Joseph Mills, Google Play's Group Product Manager, wrote that this will allow partners to reimagine "traditional games with user-owned content" and boost "user loyalty through unique NFT rewards." Reddit, which has seen enormous success with its Avatar NFTs, was one of the partners working with Google on the new policy. Matt Williamson, Reddit's senior engineering manager, was quoted in the post as saying that the updated guidelines are "aimed at creating a level playing field that promotes user trust, and responsible usage of blockchain technology." The post by Mills stressed the importance of user trust, noting "while tokenized assets are meant to build more enriched, immersive experiences, as an added user protection, developers may not promote or glamorize any potential earning from playing or trading activities."

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