No campaign runs opposite claims on Indigenous voice across different social media pages

Exclusive: Advance lobby group runs multiple Facebook pages that target different demographics, including one that purports to be a neutral news source

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The no campaign in the Indigenous voice referendum is running three different social media strategies, each targeting different groups of Australians with apparently contradictory messages, a Guardian Australia investigation can reveal.

The lobby group Advance, one of the lead organisations in the no camp, runs one Facebook page highlighting conservative criticism, another highlighting progressive complaints, and a third portraying itself as a neutral news source.