Twitter Starts Sharing Ad Revenue With Verified Creators

Twitter has started sending out the first payouts to creators on the platform who are part of the company's revenue sharing program. The largest payout reported thus far was to Billy Markus, the co-creator of the Dogecoin cryptocurrency, which amounted to a whopping $37,050. TechCrunch reports: Users who subscribe to Twitter Blue and have earned more than 5 million tweet impressions each month for the last 3 months are eligible to join. According to owner Elon Musk, the first round of creator payouts will total $5 million, and will be cumulative from the month of February onward. These payouts will be delivered via Stripe. [...] Twitter's payouts are determined by tweet impressions. Babylon Bee writer Ashley St. Clair (710,000 followers) said that she earned $7,153, and according to her "napkin math," she had around 840 million impressions from February through July. That would make her rate about $0.0085 CPM (cost per mille), or $8.52 per million impressions. It's not clear whether or not individual CPMs change from user to user.

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