AI Junk Is Starting To Pollute the Internet

Online publishers are inundated with useless article pitches as websites using AI-generated content multiply. From a report: When she first heard of the humanlike language skills of the artificial-intelligence bot ChatGPT, Jennifer Stevens wondered what it would mean for the retirement magazine she edits. Months later, she has a better idea. It means she is spending a lot of time filtering out useless article pitches. People like Stevens, the executive editor of International Living, are among those seeing a growing amount of AI-generated content that is so far beneath their standards that they consider it a new kind of spam. The technology is fueling an investment boom. It can answer questions, produce images and even generate essays based on simple prompts. Some of these techniques promise to enhance data analysis and eliminate mundane writing tasks, much as the calculator changed mathematics. But they also show the potential for AI-generated spam to surge and potentially spread across the internet. In early May, the news site rating company NewsGuard found 49 fake news websites that were using AI to generate content. By the end of June, the tally had hit 277, according to Gordon Crovitz, the company's co-founder. "This is growing exponentially," Crovitz said. The sites appear to have been created to make money through Google's online advertising network, said Crovitz, formerly a columnist and a publisher at The Wall Street Journal. Researchers also point to the potential of AI technologies being used to create political disinformation and targeted messages used for hacking. The cybersecurity company Zscaler says it is too early to say whether AI is being used by criminals in a widespread way, but the company expects to see it being used to create high-quality fake phishing webpages, which are designed to trick victims into downloading malicious software or disclosing their online usernames and passwords. On YouTube, the ChatGPT gold rush is in full swing. Dozens of videos offering advice on how to make money from OpenAI's technology have been viewed hundreds of thousands of times. Many of them suggest questionable schemes involving junk content. Some tell viewers that they can make thousands of dollars a week, urging them to write ebooks or sell advertising on blogs filled with AI-generated content that could then generate ad revenue by popping up on Google searches.

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