Article 6D1MS Corsair is Buying Mechanical Keyboard Maker Drop

Corsair is Buying Mechanical Keyboard Maker Drop

by
msmash
from Slashdot on (#6D1MS)
Everyone seems to be buying a mechanical keyboard company these days. Corsair has one-upped them all by buying its own mechanical keyboard company. From a report: The Fremont, California-based peripheral maker today announced that it's acquiring "certain assets" from Drop for an undisclosed, all-cash deal. "Drop has been acquired by Corsair," Drop CEO Jef Holove wrote in a blog post confirming the news. "I am sure front-of-mind for you is what this will mean for Drop and our focus on our discerning, engaged enthusiast community -- especially at a time when we've been watching other players in the community struggle or outright fold. Obviously, we are convinced this move is good for us, for you and for the hobby, and I'll give you a sense of why here." The executive called the Portland-based company "small but mighty," relative to a product portfolio that includes several keyboards, keycaps and audio accessories. Mechanical keyboards are the company's bread and butter, and it makes fine hardware. I've been using the Drop Shift keyboard now for several months. The firm is also notable for high-profile branding exercises that include keycaps featuring Lord of the Rings and Marvel IP.

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