Wix's New Tool Can Create Entire Websites from Prompts

Wix, a longtime fixture of the web building space, is betting that today's customers don't particularly care to spend time customizing every aspect of their site's appearance. TechCrunch: The company's new AI Site Generator tool, announced today, will let Wix users describe their intent and generate a website complete with a homepage, inner pages and text and images -- as well as business-specific sections for events, bookings and more. Avishai Abrahami, Wix's co-founder and CEO, says that the goal was to provide customers with "real value" as they build their sites and grow their businesses. [...] AI Site Generator takes several prompts -- any descriptions of sites -- and uses a combination of in-house and third-party AI systems to create the envisioned site. In a chatbot-like interface, the tool asks a series of questions about the nature of the site and business, attempting to translate this into a custom web template. ChatGPT generates the text for the website while Wix's AI creates the site design and images.

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