Virtual Pet Website Neopets Plans $4 Million Comeback

Virtual pet website Neopets, which was popular in the 2000s but declined in recent years, is planning a comeback with $4 million in funding and a promise to bring back 50 classic games on July 25th. The BBC reports: Launched in 1999 by British developers, the site let users care for cartoon pets, chat and play games. But after Viacom bought it, for $160 million in 2005, the site failed to keep up with the times and many elements stopped working. At its peak, in the mid-2000s, Neopets had 25 million users, rivaling the popularity of Tamagotchis and other virtual pets. But by 2017, that had collapsed to just 100,000 daily users, according to then chief executive David Lord. But will the promise of new funding and functionality tempt people to return to their neglected pets? [...] Neopets said a management buyout deal meant the website was now an independent business without a large corporate owner. "Free from the corporate baggage that existed in the past, the newly united [Neopets Team] has now been entrusted with the decision-making and overall brand strategy of Neopets, enabling them to work solely on the betterment of the entire Neopets game and community," it said in a blog post. "The Neopets Team is, for the first time in over a decade, equipped to make meaningful changes in pursuit of a Neopian renaissance." It plans to begin the "new era" with a refreshed homepage, on Thursday, 20 July. Five days later, it will bring back 50 of the website's classic games amid plans to fix "many of the most beloved games" in the future.

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