X marks the spot: the many fellow fans of Elon Musk’s favourite letter
by Tom Ambrose and Tom Calverley from Technology | The Guardian on (#6D7YY)
From The X-Files to X-Men, Xbox to Xerox, X is loved by brands in tech, media, music and more
Elon Musk has replaced Twitter's longstanding bluebird logo with an X", reflecting the company's new name of X Holdings Corp and his vision of creating X, the everything app".
The letter clearly holds some fascination for the world's richest man; one of his early online ventures was the bank X.com, which he co-founded in 1999.
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