Salesforce Executive Shares 'Four Ways Coders Can Fight the Climate Crisis'
Saleforce's chief impact officer, writing in Forbes: Code and computer programming - the backbone of modern business - has a long way to go before it can be called "green..." According to a recent report from the science journal Patterns, the information and communication technology sector accounts for up to 3.9% of global emissions... So far, the focus has been on reducing energy consumption in data centers and moving electrical grids away from fossil fuels. Now, coders and designers are ready for a similar push in software, crypto proof of work and AI compute power... Our research revealed that 75% of UX designers, software developers and IT operations managers want software to do less damage to the environment. Yet nearly one in two don't know how to take action. Half of these technologists admit to not knowing how to mitigate environmental harm in their work, leading to 34% acknowledging that they "rarely or never" consider carbon emissions while typing a new line of code... Earlier this year, Salesforce launched a sustainability guide for technology that provides practical recommendations for aligning climate goals with software development. In the article the Salesforce executive makes four recommendations, urging coders to design sites in ways that reduce the energy needed to display them. ("Even small changes to image size, color and type options can scale to large impacts.") They also recommend writing application code that uses less energy, which "can lead to significant emissions reductions, particularly when deployed at scale. Leaders can seek out apps that are coded to run natively in browsers which can lead to improvement in performance and a reduction in energy use." Their article includes links to the energy-saving hackathon GreenHack and the non-profit Green Software Foundation. (Their site recently described how the IT company AVEVA used a Raspberry Pi in back of a hardware cluster as part of a system to measure software's energy consumption.) But their first recommendation for fighting the climate crisis is "Adopt new technology like AI" to "make the software development cycle more energy efficient." ("At Salesforce, we're starting to see tremendous potential in using generative AI to optimize code and are excited to release this to customers in the future.")
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