Google's AI Search is Getting More Video and Better Links

Google's AI-powered Search Generative Experience is getting a big new feature: images and video. From a report: If you've enabled the AI-based SGE feature in Search Labs, you'll now start to see more multimedia in the colorful summary box at the top of your search results. Google's also working on making that summary box appear faster and adding more context to the links it puts in the box. SGE may still be in the "experiment" phase, but it's very clearly the future of Google Search. "It really gives us a chance to, now, not always be constrained in the way search was working before," CEO Sundar Pichai said on Alphabet's most recent earnings call. "It allows us to think outside the box." He then said that "over time, this will just be how search works." The SGE takeover raises huge, thorny questions about the very future of the web, but it's also just a tricky product to get right. Google is no longer simply trying to find good links for you every time you search -- it's trying to synthesize and generate relevant, true, helpful information. Video in particular could go a long way here: Google has integrated YouTube more and more into search results over the years, linking to a specific chapter or moment inside a video that might help you with that "why is my dryer making that noise" query.

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