Chicago Bears seemingly change primary logo to the Bear, relegate the traditional ‘C'
by NBC Sports Chicago from on (#6DQ24)
The Bears, seemingly, changed their primary logo from the traditional C" to the Bear logo, according to the brand guidelines portion of their website. If you're confused, FOX Sports published a graphic to illustrate the substitution. The wishbone C" logo has been used on the Bears' uniforms since 1962. The opaque version was introduced then, with the orange-colored C" introduced...