Amazon Cuts Dozens of House Brands as It Battles Costs, Regulators

Amazon is jettisoning dozens of its in-house brands as part of a significant reduction of its private-label operation as it works to fend off antitrust scrutiny and shore up profit. From a report: The Seattle-based company in the past year has decided to eliminate 27 of its 30 clothing brands, such as Lark & Ro, Daily Ritual and Goodthreads, according to people familiar with the matter. Some of the brands remain on Amazon's site for now as the company sells off remaining inventory, but when completed its house-label clothing division will have just three brands: Amazon Essentials, Amazon Collection and Amazon Aware. Amazon also is dropping private-label furniture, phasing out its Rivet and Stone & Beam brands once its stock of those items are gone, some of the people said. Exact numbers for brands being cut in other parts of the business couldn't be learned, but Amazon Basics, which sells a range of home goods and tech accessories, will remain a focus for the company.

Read more of this story at Slashdot.