Linda Yaccarino says Twitter will reinstate ‘client council’ for ad execs

Chief executive of platform rebranded as X seeking to reverse advertiser boycott since Elon Musk takeover

The chief executive of X, the social media platform formerly known as Twitter, has moved to repair the company's relationship with advertisers by reinstating a client council" for marketing and ad agency executives.

Linda Yaccarino wrote on the platform on Thursday that it was officially bringing back the client council in the fall", as the business seeks to reverse an advertiser boycott that has hit revenues since it was bought by Elon Musk for $44bn last year. Musk admitted last month that cashflow was still negative amid a 50% slump in advertising revenues.