Amazon Wants To Deliver Your Order Without a Box

Amazon is reducing packaging on millions of deliveries. From a report: Millions of Amazon orders are arriving on doorsteps across the U.S. without any extra packaging. A new television may sit in the manufacturer's box at the door. A blender appears as if it were picked off a store shelf. The same for a box of baby wipes or trash bags. The change represents the next frontier in the tech giant's overhaul of its delivery processes, one Chief Executive Andy Jassy hopes will appeal to customers who are put off by the volume of Amazon-branded boxes they receive and discard every week. The company in the past year revamped its logistics network, enabling faster and more efficient deliveries. Eliminating or reducing packaging has become increasingly important for the company to maintain its dominance, reduce costs and reach its goals related to its climate impact. "The recognition by a number of senior leaders was just that this is becoming more and more important," said Pat Lindner, who Amazon hired last year as its first vice president of packaging and innovation. "There's a significant need for our company to take the next step in innovation around packaging." About 11% of items that the company delivers now arrive without extra packaging, or what the company calls "ships in own container," Amazon said.

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