Threads App Usage Plummets

Despite a record-breaking start in its first weeks of launch, engagement with Meta's Threads app continues to plummet. According to Similarweb, engagement is down 79% from a high of 2.3 million active users in early July to 576,000 as of August 7th. The Guardian reports: In addition to users jumping ship, large US companies like the fast food chain Wendy's, the clothing store Anthropologie and Rare Beauty, a makeup line, have all decreased the number of posts they publish on Threads, Adweek reports. On its busiest day, the number of users of Threads was less than half that of Twitter, according to Similarweb data. Twitter averages more than 100 million active daily users.

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