Ads are coming to TikTok search results

Illustration by Nick Barclay / The Verge

TikTok users searching the app for specific videos will begin to see sponsored content in search results.

The company announced today that advertisers will be able to place ads alongside organic content that appears when searching in the app. When a user clicks on an ad, they can continue scrolling to view search results in a feed-like format. Ads are pulled from other videos that the brand is running on the platform.

Image: TikTok Ads will appear next to organic posts.

Ads will appear next to organic content that's served when a user searches on TikTok, with a semitransparent sponsored" label on the video thumbnail. Ads already appear as videos between organic content in users' For You feeds with the same...

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