Netflix Added 2.6 Million US Subscribers In July Despite Password-Sharing Crackdown

According to research firm Antenna, Netflix had 2.6 million gross subscriber additions in July. "The company also saw the highest percentage of new sign-ups going to its advertising tier since the $7-a-month offering hit the market last November," reports Deadline. "About 23% of new subscribers opted for the ad tier, a gain of four percentage points over June levels." From the report: The overall July gains represented a 26% downturn from June's record-breaking numbers, but they still show momentum stretching back to the May 23 introduction of paid password sharing in the U.S. From May 24 to 27, Netflix had its four biggest single days of sign-ups in the four-and-a-half years since Antenna has began tracking its subscribers, outpacing even the 2020 Covid boom. The new password scheme followed last fall's debut of the cheaper, ad-supported subscription tier, with the combination of the two providing a potent boost. In the second quarter ending June 30, the company reported that it doubled projections by adding 5.9 million subscribers, reaching 238.3 million worldwide.

Read more of this story at Slashdot.