Sunday Ticket is bringing the NFL to YouTube —and YouTube to the NFL
Did you ever think you'd watch Patrick Mahomes play by opening the YouTube app? | Photo by Michael Owens / Getty Images For the first time in almost three decades, football fans are about to turn on NFL Sunday Ticket in a new place. Sunday Ticket, which broadcasts out-of-market games to fans willing to pay a couple hundred bucks a season to watch games they wouldn't otherwise get on TV, was a DirecTV product from its launch in 1994 until this year, when YouTube plunked down a reported $2 billion a year to get the rights. Now, you can subscribe to Sunday Ticket through YouTube or YouTube TV starting at $350 for the season, and it will start showing games tonight.
When I ask Christian Oestlien, the VP of product management at YouTube, what to expect from YouTube's first season as the official home of Sunday Ticket, I expect him to say what everybody always...