Google bakes a user-tracking ad platform directly into Chrome (ars technica)

Thisars technica article looks at the widespread deployment of Google's"privacy sandbox" in the Chrome browser:

If you haven't been following this, this feature will track the webpages you visit and generate a list of advertising topics that itwill share with web pages whenever they ask, and it's builtdirectly into the Chrome browser. It's been in the news previouslyas "FLoC" and then the "Topics API," and despite widespreadopposition from just about every non-advertiser in the world,Google owns Chrome and is one of the world's biggest advertisingcompanies, so this is being railroaded into the production builds.

For those who use Chrome anyway, there are instructions on how to disablethis functionality.