Developers Respond To Unity's New Pricing Scheme

Unity announced a new pricing model this week, charging developers per game install beyond certain thresholds. This move has faced severe backlash from developers, criticizing Unity's communication, clarity, trust issues, and perceived exploitation of indie teams. The Verge adds: Many developers and even publishers took to social media to register their anger and to call on Unity to reverse its decision. [...] "This decision puts studios in a position where we might not be able to justify using Unity for our future titles," read a post on X (formerly Twitter) from developer Aggro Crab. "If these changes aren't rolled back, we'll be heavily considering abandoning our Unity expertise." Many developers shared a similar sentiment, explaining they were considering abandoning Unity as a game engine. Other game developers, like Massive Monster, were more drastic, which, via the official account for its game Cult of the Lamb, threatened to delist the game entirely. Though the post was a tongue-in-cheek joke, it's one being repeated by other developers. "[Please] buy our game," posted the official Viewfinder account. "But don't install it after January 1, 2024." Other game makers wondered how Unity could put forth such a statement without considering all the ways it could negatively impact its users. According to a post on the Unity forums from someone who claimed to be an employee, objections were raised internally. "Know also that all of the concerns that are understandably blowing up at the moment have been raised internally by many weeks before this announcement," the alleged employee wrote. "Why it was decided to rush this out anyway in this way I can only speculate about."

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