Apple and Goldman Planned Stock-Trading Feature for iPhones Until Markets Turned

As equities soared in 2020 and consumers flocked to trading apps like Robinhood, Apple and Goldman Sachs were working on an investing feature that would let consumers buy and sell stocks, CNBC reported Wednesday, citing people familiar with the plans. From the report: The project was shelved last year as the markets turned south, said the sources, who asked not to be named because they weren't authorized to speak on the matter. The effort, which has not been previously reported, would have added to Apple's suite of financial products powered by Goldman. Apple first teamed up with the Wall Street bank to offer a credit card in 2019, and then added buy now, pay later (BNPL) loans and a high-yield savings account. The company said last month that the savings account offering had climbed past $10 billion in user deposits.

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