DuckDuckGo CEO Says It Takes 'Too Many Steps' To Switch From Google

An anonymous reader shares a report: DuckDuckGo, a privacy-centric search engine founded about 15 years ago, has languished with a small market share as consumers face difficulties switching from Google when the behemoth is the default option on computer screens, the upstart's founder said in an antitrust trial. Founded in 2008, DuckDuckGo currently has about a 2.5% share of the market for search in the US, said CEO Gabriel Weinberg, and conducts about 100 million searches a day globally. In comparison, Google conducts several billion searches daily. Weinberg said about 30% to 40% of DuckDuckGo's users have a "strong preferencea for privacy and that most of the company's users switch over from Google." The company considers Google to be "far and away" its biggest competitor. "Switching is way harder than it needs to be," Chief Executive Officer Gabriel Weinberg said in federal court on Thursday. "There's just too many steps."

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