Unity President Apologizes, Thanks Devs for 'Feedback', Pledges 'Sustainable' Future

In an online Q&A Friday, Unity president Marc Whitten said they're pursuing a "sustainable" long-term future for Unity by creating a "shared success" business model that still allows for "massively, deeply investing in the engine". But Whitten began with acknowledging they had work to do to earn trust. "I just want to say that I'm sorry. I know it's been a very tough week to hear a bunch of the very well-deserved feedback on the changes we made. It's very clear we did not take enough feedback, listen to enough feedback before we rolled out the program." Ars Technica writes> :If there's one thing Unity Create President and General Manager Marc Whitten wants to make clear, it's that he appreciates your feedback. "It's been a very feedback-giving week for Unity," Whitten told Ars, possibly the biggest understatement he made during an interview accompanying the new, scaled-back fee structure plans... "There was a lot more [feedback than we expected] for sure... I think that feedback has made us better, even though it has sometimes been difficult." But Whitten was also quick to find the bright side of the tsunami of backlash that came Unity's way in the week since the company announced its (now outdated) plans for per-install fees of up to $0.20 on all Unity games starting in 2024. That's because that anger reflected "the extraordinary passion that our community has for their craft, their livelihoods, and their tools, including Unity," Whitten said. "When Unity disappoints them, in a way where they're overly surprised or whatever, they give very, very critical feedback. I don't love hearing every single one of those pieces of feedback - sometimes they can be pretty pointed - but I love that that passion exists." "They let us know when we disappoint them," he added. "That's not always easy to hear, but it's really, really great feedback, and it makes us better...." Whitten said he hopes the new fee structure - which removes ongoing fees for free Unity Personal tier subscribers [and Unity Plus subscribers] - makes it clear that this move was never meant to extract excessive value from the company's smallest development partners. "It was not our intent to nickel-and-dime it, but it came across that way," he said. Other changes announced by Unity:No games created with any currently supported Unity versions will be impacted. Only those created with or upgraded to the Long Term Support version releasing in 2024 (or later), currently referred to as the 2023 LTS will be impacted. For those games, the fee is only applicable after a game has crossed two thresholds: $1,000,000 (USD) in gross revenue (trailing 12 months) AND 1,000,000 initial engagements. After crossing these two thresholds, you can choose to pay the Runtime Fee, either based on monthly initial engagements or 2.5% of your game's monthly gross revenue. Ultimately, you will be charged the lesser of the two.

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