Microsoft Considered Investing Billions in Apple To Compete With Google Search

Microsoft weighed investing multiple billions in a deal with Apple in 2016 to make its Bing search engine the default on the Safari browser and better compete with Alphabet's dominant Google search, a Microsoft vice president testified Thursday in court. From the report: Microsoft Chief Executive Officer Satya Nadella met with Apple CEO Tim Cook as part of the talks, said Jon Tinter, a Microsoft business development vice president who is on the stand during the US Justice Department's antitrust trial in Washington against Alphabet. Microsoft would have taken a multi-billion dollar loss on the terms of the deal, Tinter said, but it would have bolstered Bing, eventually gaining more share and revenue. Microsoft had secured a deal for Apple to use Bing in Siri and Spotlight, an Apple feature to help find apps on iPhones from 2013 to 2017, but wanted to expand to Safari. Instead, Google wound up expanding its own deal with Apple to the products that had used Bing.

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