Microsoft Discussed Selling Bing To Apple as Google Replacement

Microsoft discussed selling its Bing search engine to Apple around 2020, a deal that would have replaced Google as the default option on the iPhone maker's devices, Bloomberg News reported Friday, citing people with knowledge of the matter. From the report: Executives from Microsoft met with Apple's services chief, Eddy Cue, who brokered the current search engine relationship with Alphabet's Google, to discuss the possibility of acquiring Bing, said the people, who asked not to be identified because the situation was confidential. The talks were exploratory and never reached an advanced stage, they said. Over the years, the companies have discussed other ways to make Bing the preferred option, though Apple ultimately stuck with Google. Those talks have taken on fresh significance now that the US Department of Justice is in a legal fight with Google to show that the company abused its search dominance. Apple's relationship with Google, which pays billions of dollars to give its search engine a prime spot in the iPhone and other devices, is central to the case.

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