SXSW Sydney explained: how will the Austin festival work in Australia – and who is it for?
The music, screen and tech worlds will converge for the festival's first staging outside the US - but tickets are pricey for an event that's hard to get a handle on
For 36 years, South by Southwest has been synonymous with one city: Austin, Texas. But this month the annual music, film and tech festival will launch a new event in Sydney - the first time it has been staged outside the US.
Running 15 to 22 October, the festival is being billed as the official annual Asia-Pacific instalment of SXSW". It's a big win for a city that has faced its share of nightlife challenges in the past decade, especially given the prestige of the brand: the Austin festival is renowned as a breaking ground for new musicians, and a hub for film, tech and TV premieres, and has welcomed high-profile speakers from Prince to the Obamas across its three decades.
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