Californians can scrub personal info sold to advertisers with first-in-US law

Delete Act signed by Gavin Newsom will enable residents to request all data brokers in the state remove their information

In a victory for privacy advocates and consumers, the California governor Gavin Newsom signed a bill that would enable residents to request that their personal information be deleted from the coffers of all the data brokers in the state.

The bill, SB 362, otherwise known as the Delete Act, was introduced in April 2023 by the state senator Josh Becker in an attempt to give Californians more control over their privacy. Californians already have a right to request their data be deleted under current state privacy laws, but it requires filing a request with each individual company.