YouTube TV, Which Costs $73 a Month, Agrees To End '$600 Less Than Cable' Ads

Google has agreed to stop advertising YouTube TV as "$600 less than cable" after losing an appeal of a previous ruling that went against the company. Google said it will "modify or cease the disputed advertising claim." From a report: The case was handled in the advertising industry's self-regulatory system, not in a court of law. The National Advertising Review Board (NARB) announced today that it rejected Google's appeal and recommended that the company discontinue the YouTube TV claim. YouTube TV launched in 2017 for $35 a month, but the base package is $72.99 after the latest price hike in March 2023. Google's "$600 less than cable" claim was challenged by Charter, which uses the brand name Spectrum and is the second-biggest cable company after Comcast. The National Advertising Division (NAD) previously ruled in Charter's favor but Google appealed the decision to the NARB in August. "Charter contended the $600 figure was inaccurate, arguing that its Spectrum TV Select service in Los Angeles only cost around $219 a year more than Google's YouTube TV service," according to a MediaPost article in August. A Google ad claimed that YouTube TV provided $600 in "annual average savings" compared to cable as of January 2023. A disclosure on the ad said the price was for "new users only" and that the $600 annual savings was "based on a study by SmithGeiger of the published cost of comparable standalone cable in the top 50 Nielsen DMAs, including all fees, taxes, promotion pricing, DVR box rental and service fees, and a 2nd cable box."

Read more of this story at Slashdot.