Netflix Deepens Videogame Push

Last year Netflix put up a billboard on Los Angeles's Sunset Boulevard to poke fun at itself. It read: "Wait, Netflix Has Games?" The company is working hard to clear up any confusion. It is deepening its push into the videogame industry, taking advantage of the studios it has acquired in the past two years to create more titles based on popular Netflix movies and TV shows. WSJ: Though Netflix has up to now focused on mobile games -- which appeal to casual gamers and can be downloaded on a smartphone or tablet -- it is taking steps to expand into higher-end games that can be streamed from TVs or PCs. That approach would put it up against giants such as Sony and Microsoft, which just closed its $75 billion acquisition of Activision Blizzard, and would bring some significant technical challenges. Over the next several months, Netflix subscribers will be able to play games on their mobile devices based on hits such as Korean thriller "Squid Game" and supernatural comedy "Wednesday," according to people familiar with the situation. Similarly, Netflix is discussing games based on "Extraction," its Sherlock Holmes series and its "Black Mirror" series, the people said. Even as Netflix creates homegrown titles, it will continue to license the well-known games, from "Bloons TD 6" to "Classic Solitaire," that currently make up its catalog. It has discussed plans to release a game within the popular action-adventure series "Grand Theft Auto" from Take-Two Interactive Software through a licensing deal, some of the people said. The strategy rips a page from the streaming giant's playbook in Hollywood, where it built an audience based on reruns from other studios -- such as "Friends," "The Office" and "Breaking Bad" -- while gearing up machinery to churn out originals like "House of Cards" and "Stranger Things."

Read more of this story at Slashdot.