Apple's iPhone Loses Top Spot In China To Huawei
According to a report from Jefferies analysts, Huawei has overtaken Apple's iPhone as the smartphone market share leader in China. CNBC reports: The analysts said smartphone sales in China have showed positive growth year over year, driven primarily by high double-digit growth in Android sales led by Huawei, Xiaomi and Honor devices. But Apple's iPhone has seen a significant, double-digit decline, and its volume growth year over year has been negative since the iPhone 15 launched, according to the analysts. "We believe weak demand in China would eventually lead to lower-than-expected global shipments of iPhone 15 in 2023," the analysts wrote, adding that the trend suggests the iPhone will "lose" to Huawei next year. The Jefferies analysts wrote that Android's volume growth can't be chalked up to discounts and that discounts on iPhones, excluding the iPhone 15 models, have been stable, while the average discount for Android "is not high." The analysts noted that resale iPhone 15 devices are all "trading at discounts to official selling prices," which also reflects the weak demand in China.
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