'Apple Is Approaching Social On Vision Pro the Way Meta Should Have All Along'

Apple is taking a different approach to social with its Vision Pro headset: making apps social right out of the box. This, according to Road to VR's Ben Lang, is what Meta should have done all along. Instead, it's pioneered a social experience on the Quest platform that involves "jumping through a fragmented landscape of different apps and different ways to actually get into the same space with your friends." From the report: Apple is taking a fundamentally different approach with Vision Pro by making social the expectation rather than the rule, and providing a common set of tools and guidelines for developers to build from in order to make social feel cohesive across the platform. Apple's vision isn't about creating a server full of a virtual strangers and user-generated experiences, but to make it easy to share the stuff you already like to do with the people you already know. This obviously leans into the company's rich ecosystem of existing apps -- and the social technologies the company has already battle-tested on its platforms. SharePlay is the feature that's already present on iOS and MacOS devices that lets people watch, listen, and experience apps together through FaceTime. And on Vision Pro, Apple intends to use its SharePlay tech to make many of its own first-party apps -- like Apple TV, Apple Music, and Photos -- social right out of the box, and it expects developers to do so too. In the company's developer documentation, the company says it expects "most visionOS apps to support SharePlay." [...] Perhaps most importantly, Apple is leaning on every user's existing personal friend graph (ie: the people you already text, call, or email), rather than trying to create a bespoke friends list that lives only inside Vision Pro. Rather than launching an app and then figuring out how to get your friends into it, with SharePlay Apple is focused on getting together with your friends first, then letting the group seamlessly move from one app to the next as you decide what you want to do. Even apps that don't explicitly have multi-user experience built-in can be 'social' by default, by allowing one user to screen-share the app with others. Only the host will be able to interact with the content, but everyone else will be able to see and talk about it in real-time. It's the emphasis on 'social by default', 'things you already do', and 'people you already know' that will make social on Vision Pro feel completely different than what Meta is building on Quest with Horizon Worlds and its ecosystem of fragmented social apps.

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