Twitter Alternative Pebble, Previously Known As T2, Is Shutting Down
Pebble, the first of the would-be Twitter replacements to emerge after Elon Musk bought Twitter, is shutting down. The social media platform -- previously known as T2 to indicate a desire to build a Twitter clone -- was founded by former Twitter employees Sarah Oh and Gabor Cselle. Steven Vaughan-Nichols writes via ZDNet: Pebble was an early-stage, Twitter-like social network. Its goal was to become the "place to have the authentic conversations we've always wanted to have." Its founders, who were largely Twitter alumni, designed Pebble to look and feel like pre-Musk Twitter, with a 280-character limit and direct messaging. I rather liked it, but it appears I was in the minority. Pebble was always a bit rough around the edges, and it never made it past about 20,000 users. In what was still a surprising announcement, Pebble revealed its plans to shut down operations on November 1, 2023. In a letter to users, Pebble said: "The painful truth, however, is that we were not growing quickly enough for investors to believe that we will break out. Combine that with a crowded space of alternatives -- and the uphill climb is even steeper. In order to continue to build out a complete Pebble, we would have needed more investment, and more time." That was not to be -- and Pebble's backers ran out of money and time. A spokesperson for the platform stated: "While we are immensely proud of what we achieved with our dedicated team and an incredible community, the reality is that our growth rate was not meeting the expectations set by our investors." With the digital landscape burgeoning with alternative platforms, Pebble was competing in an increasingly crowded marketplace. As the platform prepares for its final curtain call, the team behind Pebble is shifting its focus to showing gratitude to its supportive community. They are exploring potential avenues to ensure that the connections formed on Pebble can continue in another guise. Further details are expected to be shared soon.
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